Built to Engineer
What Wasn't Possible.
Masarat was founded on a conviction — that immersive technology, applied with strategic precision, transforms how organizations communicate, train, and sell. We built the studio to prove it.
We founded Masarat in 2018 with six people who shared an unconventional belief: that the distance between a prospect and a decision, a student and mastery, a buyer and confidence — could be collapsed with the right immersive experience.
Today, we operate across MENA and beyond, with over 100 projects delivered to clients including global hospitality brands, sovereign energy organizations, and top-tier medical institutions. Every project carries the same founding principle — immersive work should create measurable change, not just visual impressions.
Our Values
We pursue perfection in every frame, interaction, and deliverable. Standards exist to be exceeded.
We build experiences that communicate powerfully — stripping away noise to reveal what matters most.
We commit to outcomes, not just outputs. Our work is measured against the results it creates.
Technical excellence is the minimum. We combine it with genuine creative intelligence to produce the extraordinary.
Led by Specialists
Our leadership team brings together deep experience across creative direction, engineering, enterprise strategy, and production.
Rayan Al-Masri
Chief Executive Officer
Former Head of Digital Experience at a global luxury hospitality group. 15 years at the intersection of technology, storytelling, and commercial strategy.
Connect on LinkedInNadia Osman
Chief Creative Officer
Award-winning experience designer with credits across immersive installations for Expo 2020, Louvre Abu Dhabi, and tier-1 global brands.
Connect on LinkedInKarim Fouad
Chief Technology Officer
Former lead VR engineer at a Silicon Valley XR lab. Holds 3 patents in spatial computing and multi-user virtual environment architecture.
Connect on LinkedInLaila Benali
Head of Immersive Production
Cinematographer turned immersive director. Produced 360° content for broadcast, enterprise, and installation across 22 countries.
Connect on LinkedInOmar Saeed
Head of Enterprise Solutions
10 years in B2B technology sales and solutions architecture. Specialist in building long-term strategic partnerships with enterprise clients.
Connect on LinkedInSara Khaled
Director of Client Success
Former McKinsey digital transformation consultant. Bridges the gap between client objectives and our technical delivery with precision.
Connect on LinkedInThe Capabilities Behind the Work
Our proprietary hardware rigs, software pipelines, and development frameworks are what allow us to deliver at a quality and speed that generalist vendors cannot match.
Seven Years of Progress
Founded
Masarat established in Dubai with a founding team of 6 technologists and creative directors.
First Enterprise Client
Secured first major enterprise contract — a 360° tour platform for a UAE luxury hotel group.
Expanded to KSA
Opened Riyadh office and began serving the Saudi market, securing 3 government-linked mandates.
VR Division Launch
Launched dedicated VR experience studio with a team of 14 experience designers and engineers.
50+ Projects Delivered
Crossed 50 project completions with a client retention rate of 91% and expanded to medical sector.
Regional Awards
Recognized as the Middle East's Leading Immersive Experience Studio at the MENA Digital Awards.
100+ Projects & Global Reach
Surpassed 100 projects delivered commercially, with active projects across MENA, Europe, and Asia.
Join Our Growing List of Industry Leaders
We take on a limited number of projects each quarter to maintain our standard of excellence.