Hospitality
2024
JW Marriott — Immersive Property Tour
A cinematic 360° virtual tour experience that elevated the JW Marriott pre-booking journey across 24 global properties.
360° Video ProductionView Case Study
Hospitality
Hilton Hotels — Guest Experience Training
An interactive VR training program that standardized luxury guest-service standards across 340 Hilton properties worldwide.
SectorHospitality
ServiceInteractive Solutions
Year2023
Project Imagery
Overview
Masarat developed a global hospitality training platform for Hilton, enabling frontline staff to practice real-world guest interaction scenarios in realistic virtual hotel environments.
The Challenge
Hilton's training standards varied significantly across regions, resulting in inconsistent guest experiences and higher staff onboarding costs.
The Solution
We created 18 scenario-based VR training modules spanning front desk, concierge, F&B, and executive lounge service, featuring adaptive AI feedback on decision quality and tone of interaction.
Results
- 19% improvement in guest satisfaction scores
- 33% reduction in onboarding time per staff member
- Deployed to 340+ properties in 62 countries
- Achieved 97% training completion rate
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