Real Estate
2023
Emaar Properties — Virtual Sales Experience
An immersive property visualization platform that lets buyers explore off-plan units as if they already exist.
Interactive SolutionsView Case Study
Real Estate
NEOM — Digital Destination Launch Campaign
A cinematic 360° launch experience that placed global audiences inside the future city months before construction began.
SectorReal Estate
Service360° Video Production
Year2024
Project Imagery
Overview
Masarat partnered with NEOM to produce the visual centerpiece of their global launch campaign — a 12-minute cinematic 360° journey through the simulated future landscape of the mega-city project.
The Challenge
NEOM needed to cultivate global investor confidence and media interest in a project that didn't yet physically exist on the scale being marketed.
The Solution
We combined aerial 360° drone footage of the terrain with photorealistic CGI integration and spatial audio design to produce a fully immersive narrative experience broadcast at major investment conferences and via VR kits sent to tier-1 global press.
Results
- 1.4B media impressions across the launch period
- Featured in TIME, Bloomberg, and Financial Times
- Distributed to 3,200 global press and investor contacts
- Used at 6 international investment summits
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